Apple Clarifies App Store Improvements Process

Apple recently announced changes to the way that it would evaluate inclusions in its App Store for potential removal based on outdated technology. This announcement led to confusion in the developer community and the company has published a clarifying statement intended to make expectations more clear. 

Apple’s stated goal with these changes is to “implement an ongoing process of evaluating apps, removing apps that no longer Function as intended, don’t follow current review guidelines, or are outdated.” 

The notification process for applications that have been marked for potential removal will follow this process:

“Developers of apps that have not been updated within the last three years and fail to meet a minimal download threshold — meaning the app has not been downloaded at all or extremely few times during a rolling 12 month period — receive an email notifying them that their app has been identified for possible removal from the App Store.”

From the date of notification, developers will have 90 days to implement application improvements, or Apple will remove the application. Its important to note that any application that crashes on launch will be removed without warning. 

For more detail, make sure to check out the company’s newsroom post.

<a href="">KevinSundstrom</a>

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