Apple vs Google Subscriptions: Is the Higher Commission Worth It?

Essentially, after taking everything above into account – here is how we think about it:

Going with Apple or Google makes a lot of sense if you want to minimize friction for your customers and keep your conversion rates high.  Their one-click payment functionality is simple and well-understood, and you can benefit from their large existing audience.  However, you will pay a significant fee for this – so it needs to be worth it for you.  Identify where your target audience is and assess which one is best for you. 

 For payments that are less impulsive and more considered, Stripe or PayPal can be good options.  They are slightly slower than app stores, but they give you more control and better profitability on a per-app basis.  You’ll need to have the existing audience already to reach scale with these options.

All in all, it depends on a variety of factors that are unique to your situation.  Here at Sunflower Lab, we’ve worked with many different app developers over time and we’d love to help you make the right decision.  So, don’t hesitate to get in touch – we’d love to hear from you. 

Janki Thaker

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