The metaverse — a term coined in a 1992 novel — isn’t done cooking yet, but with a world that needs to eat right now and chefs that need to….
SEO (Search Engine Optimization) is one of the most important marketing practices to achieve a solid B2B marketing strategy. But, why is it important? 59% of B2B marketers say that….
Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement
B2B marketers adjust to shifts in buyer behavior83 percent of B2B marketing leaders have said that brand purpose was important to new buyers, while meeting the challenges of changing buying….
Posted by Gaurav Sharma Updated on May 8th, 2022 Most people associate influencer marketing with B2C brands, as the first image that comes to mind is an informer selling a….
If you’ve created content for a B2B company, you understand the pain… A company may have outstanding, well-researched content — for instance, white papers, research reports, or case studies. But….
You know how hyped the concept of website personalization is. You’ve seen the trend pieces and the lucrative statistics (80% of customers are more likely to purchase! 93% of websites….
Companies who use CRMs effectively see an ROI of $8.71 for every $1 spent. But CRM implementation projects fail more than 50% of the time. Companies love the idea of….