Tag: MarTech

Key AdTech and MarTech Trends Shaping Programmatic Market in 2022

Posted on May 7, 2022 by Roman Vrublivskyi

Businesses that early adopt ad tech and martech novelties, normally adjust their practices to the new market requirements faster than others. Sometimes trends appear suddenly and capture the market in….

Digital Marketing

Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement

Posted on May 6, 2022 by

B2B marketers adjust to shifts in buyer behavior83 percent of B2B marketing leaders have said that brand purpose was important to new buyers, while meeting the challenges of changing buying….